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England: London Business Enclave - Academics

Students earn a full semester of American University (AU) credit. Following are descriptions of the courses offered. In addition to the REQUIRED Course (3 credits) and Internship (6 credits) which are required, students select two additional courses from the Electives list below. Students should work with their Kogod Advisor to determine whether the electives could possible count for Specialization credit. All elective courses (NOT the required course and the Internship) have been approved by the Kogod School of Business for business credit.

REQUIRED Course

British Life & Cultures
(SIS-309-001S; 3 credit hours; required)
The aim of the course is to take students beyond the initial aspects of cultural difference and to offer insights as to what makes British culture distinct. The course will cover the historical processes that have shaped British society and that govern the social attitudes and outlook of modern Britons. In addition, the course will offer some practical assistance in enabling students to adapt to the context of living & studying in London, including several field trips to re-enforce the material taught in class. The course aims to facilitate student orientation in the context of British society and the workplace, and to offer an important socio-historical framework.

Elective Courses

Fundamentals of Finance (KSB-396-002S; 3 credit hours)
The course seeks to introduce students to fundamental concepts in corporate finance and provide an understanding of basic financial calculations. The course also aims to provide a basis for further studies related to managerial responsibilities and financial markets.

International Business and Culture (KSB-396-003S; 3 credit hours)
Today's world of global business increasingly requires the ability to do business interculturally. As companies strive to serve international and even global markets, they require managers located in different countries and operating across national boundaries to function effectively. It is important to develop not just an international perspective, or "global mind set", but intercultural understanding and skills as well. This course will focus primarily on cross-cultural communication and business etiquette issues in the United Kingdom and European countries.

Economic Integration of the European Union (KSB-396-004S; 3 credit hours)
The course provides a comprehensive examination of the processes of European economic integration and a critical analysis of EU policies in their broader political-economic context. It focuses on the external dimension of Europe in the global economy, the integration processes of the EU, including the Single Market, Economic and Monetary Union or the Common Agricultural Policy, and its impact on global economics, ranging from the World Trade Organization to EU enlargement and the Third World.

International Marketing (KSB-396-005S; 3 credit hours)
This course enables students to develop a thorough understanding of international marketing theory and key concepts. Topics of particular emphasis will include: International differences in consumer behavior; challenge of managing and delivering high quality service to customers in a cross-cultural context; international branding strategies and issues; and global marketing strategies from a European perspective.

International Trade (KSB-396-006S; 3 credit hours)
The course will review international trade theory; examines how culture influences international business decisions; explores how all functional business areas (operations, marketing, management, accounting, finance, human resources and law) change in international setting thus developing a strategic framework for analyzing international business decisions. The course will provide a thorough review and analysis of the international trade and business environment and applied this knowledge to practical aspects of doing business in international markets.